Go-to-Market: Customer Centric Strategy

Go-to-Market: Customer Centric Strategy

Benefits

Inspired by a popular book titled “Go to Market Strategy” by Lawrence Friedman, this course aims to help you understand the universal truths surrounding taking your products or services to market. To become successful in any market, it takes more than just having excellent products, services, or even a big budget. An effective go-to-market strategy is a perfect blend between choosing your market wisely, figuring out what your customers actually need, deciding on what sales channels to use, and properly articulating your value proposition.
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