Benefits
If you’re starting your own or a new business you need to clearly understand how you deliver value to the customer, how you differentiate yourself from competitors, how you will make money, and how you will scale. You must also understand who your key partners are and what your key resources are.
Therefore, you’d better make sure your new venture “works on the canvas” first but you expose it to the harsh realities of the market.
If you’re starting your own or a new business you need to clearly understand how you deliver value to the customer, how you differentiate yourself from competitors, how you will make money, and how you will scale. You must also understand who your key partners are and what your key resources are.
Therefore, you’d better make sure your new venture “works on the canvas” first but you expose it to the harsh realities of the market.
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